Complementing Ad Design

Complementing Ad Design
Ads that complement the color theme of your blog tend to perform better than those that contrast. Even though this AdSense Help article explains three forms of color schemes, namely Blend, Complement and Contrast, ads that contrast don’t perform that well. This fact is confirmed by an optimization tip published on the AdSense blog and also a guest post by pro blogger Darren Rowse on the same blog.