Gnerate Traffic And Back Links

If you follow my directions then you can use social traffic to provide you with useful backlinks which will in turn help you to rank well in the search engines for terms that people search for. Search engine visitors are targeted which mean they have an interest in your topic before finding your site. Unlike social browsers the search visitors will click ads, buy products and even become loyal readers who will leave comments. There is a certain irony to all this - I have found that the best way to grow a readership and a social network isn’t with social networks - it’s best done with the search engines.

Here is the list of SEO basics I published on the last post.

SEO Basics that must be used in order to drive search traffic to your blog are as follows;

You must use your keyword in your URL.

You must use your keyword in your Blog Title.

You must use your keywords in your Post Titles.

You must use your keywords and related terms in your post content.

You will get the best search results by only posting one post per page unless all your posts are related to the same keywords.

If using Adsense then always stick to one post per page.

If using photos then your keywords should be used in the alt tags.

You must use html for the bulk of your pages content

Rather than getting into a long winded explanation of why you should follow my Advice I will just show you an example of a site that uses Keywords for all of the above and a site that doesn’t. The benefit of using Keywords will be crystal clear when I’m finished.

I said that social traffic can indeed produce backlinks but that these links are all too often useless. By useless I mean that they don’t use anchored text in the link for any useful terms that people search for in the search engines.

Melissa from “Why be Normal” has a social blog here on Today.com. She spends a lot of time driving traffic using social networks and I suspect Google Images. She does quite well but could do a lot better with a lot less work.

Her Keyword “Why Be Normal” has no search benefit. In simple terms nobody searches for the term. It also doesn’t reflect her blog’s topic or niche. Her site is most accurately described as a humorous photo blog. I did a search for “humorous photo” on Google before my last post. Why be Normal was not listed on the first page of the serp’s (search engine results page) for that term. I added an anchored link to Melissa’s blog in that post. And waited.